BEST BETTING SITES IN UK 2024

Here at BetonSports UK, we are incredibly passionate about sports betting, and our aim is to help punters find the best bookmakers in the UK. We’ve picked out the best betting sites to match your requirements.

Here at BetonSports, we’ve taken the time to fully review all of the leading betting sites in the UK to allow you to make an informed decision on what bookmaker best suits your needs.

Our knowledgable experts have closely inspected some of the biggest names in online betting to provide not just an overall rating, but also specific ratings such as best football betting sites and more. 

We ensure that every betting site we review is fully licensed and regulated so you can be sure of enjoying a safe and secure betting experience.

In this section, we now take a closer look at the top betting sites available in the UK, highlighting what each has to offer in terms of the welcome bonus, betting service, and customer experience.

Our aim here at BetonSports is to help punters choose the best betting sites for their specific needs based on our impartial reviews and rating.

When reviewing any betting site, there are some key factors that we focus on, and these are listed below.

• User Experience
• Sports Types
• Betting Markets
• Betting Odds
• Safety and Security
• Customer Service
• Payment Methods
• Bonuses and Promotions

And in this next section, we explain in full detail why we view each of these factors as a key element when undertaking our reviews of the best sports betting sites.

User Experience 🤳

User experience is vitally important when recommending a betting website - punters won’t hang about long at a site that is difficult to navigate or feels clunky.

Punters want to feel comfortable when betting, so we ensure all of the bookmakers on our list of the best betting sites, provide a smooth user experience offering easy navigation on desktop, mobile and through any betting app.

Sports Types ⚽

Online bookmakers will always cover traditional betting sports such as horse racing and football, but we look for betting sites that also provide substantial coverage of other sports.

Tennis and golf fans regularly like two wager on bet sites, while more obscure events such as eSports have exploded in popularity in recent years.

So we make sure all of the top betting sites we recommend provide excellent coverage and betting depth across many sports.

Betting Markets 🥇

We also ensure that each sport on offer has varied betting markets - there are many markets available for most sports, and we want the punter to have a wide choice.

So any betting site we recommend provides numerous markets allowing punters to bet on a wide range of betting options.

Betting Odds 🔢

Of course, there is no point in providing a range of betting markets if the odds on offer are not competitive.

So we check that any site we recommend also provides competitive odds compared to their rivals, ensuring punters don’t miss out on any betting value.

Safety and Security 🔒

The safety of punters personal and financial details is paramount when betting online, and the top betting sites go out of their way to ensure customers have a safe and secure experience.

We also ensure that any betting site we recommend is fully licensed and regulated so you can gamble online with peace of mind.

Customer Service 📞

All of the top sports betting sites in the UK pride themselves on offering a high level of customer service.

If you ever require assistance, it’s a straightforward process to seek help, with many bookmakers offering a Live Chat function - an excellent way of quickly resolving any issues.

For those that don’t offer Live Chat, email and telephone support come as standard.

Payment Methods 💳

Punters want a choice when depositing and withdrawing funds, so we ensure that all of our recommended sports betting sites provide varied payment options.

A debit card is a standard method across the industry, while some bookmakers also allow e-wallets such as PayPal and Apple Pay.

Whichever method you choose, though, all payments will be processed securely and efficiently.

Bonuses and Promotions 🎁

All of the top betting sites we’ve recommended offer generous welcome bonuses for new players and provide a substantial selection of ongoing customer offers.

In a competitive marketplace, bookmakers want to encourage you to wager with them, so they continually offer promotions and bonuses for existing customers, such as price boosts, acca insurance and rewards clubs.

Sports betting is a popular pastime in the UK, and with care, plenty of research and some luck, it can land you some profit.

Here at BetonSports, we are dedicated to helping punters find the best bookmakers to safely and securely bet at in the hope that you can bank some big wins.

It’s certainly not easy to win big at an online bookmaker, but our guide will hopefully give you the upper hand when placing your bets.

Knowing where to get started can be a daunting process with the vast range of sports and betting markets available.

But we think gambling doesn’t have to be complicated, and we aim to make it as easy as possible for you to land some winnings from betting sites on both desktop and mobile.

So with that in mind, we’ll now check out the best sites for betting on specific sports, starting with football.

Football is one of the most popular sports to bet on in the UK, with a football bet on a Saturday a tradition for many punters up and down the country.

With such interest in football betting, it’s no surprise that our list of online bookmakers provide strong coverage of UK leagues as well as leagues in Europe and further afield.

Football betting is a huge business, and market diversity has never been bigger, with leagues worldwide now covered with a vast range of betting markets to enjoy.

In-play betting is extremely popular on football betting sites, and this, coupled with live streaming, allows you to keep an eye on all the action while monitoring all the latest odds movements.

So when you’re looking at the many football betting sites, ensure they have the following;

• A wide range of betting markets
• Competitive odds
• Live-betting
• Cash-out function

Horse racing and betting go hand in hand in the UK, with daily racing action from around the country and some huge racing festivals to enjoy over the year, including Royal Ascot and Cheltenham, plus the Grand National, the most famous race in the world.

With such a strong history, horse racing is a key offering from all the UK's horse racing betting sites, battling it out to attract punters to place their bets with them.

Daily horse racing boosts are standard, as are best odds guaranteed, plus several free bet refund offers.

For us, any reputable horse racing betting site should have the following;

• Competitive prices on all UK races
• Enhanced each-way terms
• Live-streaming
• Best odds guaranteed

Many punters like to stick with tried and trusted names in the betting industry, such as Coral and bet365.

However, there are plenty of new sites on the go now that are worth checking out - and remember, every online betting site had to start somewhere.

And the good thing with new betting sites is that they are coming into a busy marketplace and are looking to shake things up a bit, so they're not shy about offering some excellent bonuses and promotions to grab your attention.

Many of the new online betting sites appearing in recent years are also from established large companies.

For example, Mr. Play is owned and operated by Aspire Global, which already runs over 50 other betting sites in the UK.

So we've no problem recommending Mr.Play as one of many new UK betting sites to enjoy, particularly with their Play Boost bonus that can see you win up to 77% more on Acca bets.

BritainBet are another new name on the scene in recent years, but again they come from an established background and are fully licensed in the UK.  

And if you're an eSports fan, they're worth checking out as they offer a wide range of betting markets on League of Legends and Dota 2.

SBK may be a name you're also unfamiliar with, but they are a firm favourite with punters who enjoy having a bet on their phone, thanks to their highly-rated betting app.

The app's modern design offers a smooth user experience and has received much praise on the Apple App Store and Google Play Store.

Opening an account at one of the top UK betting sites is a straightforward procedure that takes just a few minutes.

The process is relatively standard across the industry, but in this example, we’re opening an account with Mr.Play, which has a straightforward two-step process.

• Step 1 - Navigate to the Mr Play website and click on the blue ‘Sign Up’ button in the top right-hand corner, enter your email address, select a username and secure password, and click ‘Next’.
  
  
  
• Step 2 - Enter your first and last name, gender, date of birth, preferred currency, address, city, postcode and mobile phone number. Then select your marketing preferences, tick that you’re happy to accept the terms and conditions, and click ‘Open Account’.
  
  

And that’s it - simple and straightforward.

Note, if Mr. Play cannot identify you through their automated checks, they may request a copy of your photographic ID that you can upload via their website - this is a standard procedure across the betting industry.

All betting sites we recommend offer a welcome bonus for new players, allowing you to enjoy a reward for signing up.

These betting sites offers vary, so in this section, we walk you through the most common types you’re likely to see.

Free Bet

The free bet is a popular offer with many new betting sites and sees you rewarded with free bets to a specific value once you have deposited and wagered a set amount.

For example, a site may offer you £30 in free bets for registering, depositing and wagering £10 of your own money.

The free bets are then yours to use as you wish, with any winnings typically yours to withdraw.

Money Back Offer

Another popular offer is the money-back offer which, in basic terms, is a free bet. 

Here you receive a cash refund up to a set amount if the first bet on your account is a loser, while if it’s a winner, you get to pocket the cash as usual.

Enhanced Odds Offer

An enhanced odds offer is tied to a specific event, such as a football match, and you receive a boosted price on a selection, with the extra winnings paid as free bets.

An example could be 33/1 on Manchester City to beat Fulham instead of the standard odds of 1/3.

Your stake on the bet would be returned at the standard odds, with the enhanced odds part returned as free bets to use as you wish.

Matched Deposit Bonus

Matched deposit bonuses are commonly seen at online casino sites, but some sportsbooks do also offer them.

They may offer a 100% deposit bonus up to £50, meaning if you sign-up and deposit £50, you’ll also receive a £50 bonus into your account.

However, note that the total amount will typically have to be wagered before you can withdraw.

When recommending a betting site, we always consider various factors before judging.

And here are some of the stand-out features that help betting sites achieve a higher mark, and become more attractive to potential punters.

In-Play Betting

Many punters prefer in-play over pre-event betting as they like to get a feel of how the action unfolds before placing a bet.

Although in-play betting is relatively standard across the board, we always want to see a comprehensive selection of live markets available, and it’s also beneficial if they focus on several different sports.

And in-play betting can also offer unique betting markets that are only available once the event has started.

And, if coupled with live streaming, you can watch all of the live-action while monitoring the betting markets.

Best In-Play Betting Sites 🥇

• 10bet - Providing a vast range of in-play markets plus odds boosts
• Bet365 - Home of the most extensive in-play betting section, coupled with live streaming
• Betway - A vast range of in-play betting markets with some of the best odds available
• Unibet - Fantastic in-play coverage alongside live streaming

Live Streaming

Punters who enjoy betting in-play are often aided by the ability to screen live pictures of the event on which they are wagering. Some online bookmakers now offer live streaming of ATP and WTA tennis tournaments, NBA matches, and top-flight football - a fantastic resource for all punters.

It’s all very well monitoring the betting markets, but they don’t give you a complete sense of how an event is proceeding, so being able to watch the action live, coupled with in-play betting, means you make a well-rounded judgement before placing a bet.

Best Live Streaming Betting Sites 🥇

• Bet365 - Industry-leading live streaming across various sports
• Betfred - Excellent live streaming with little delay coupled with competitive in-play odds
• Betway - Slick live streaming interface coupled with odds boosts on live events
• 10bet - Live streaming schedule so you can see what events are covered, plus a convenient interface

Odds Request/Bet Builder

Although all of the top betting sites we recommend have superb market coverage, they do also allow offer odds requests and bet builder functions.

These allow punters in the UK to create and customise their bets, offering a chance to mix-and-match markets of their choosing and ask for elaborate outcomes at big odds. 

This is becoming increasingly popular, particularly on football, and many online betting sites have introduced automated functions to facilitate this.

Cash-Out

Cash-out is prevalent at all of our recommended betting sites and allows you to close a bet before the event ends.

This means you can bank profit if your bet is in a winning position or limit your losses if it’s in a losing position.

It’s particularly popular on football accumulators, where if your bet is winning with the final whistle approaching, you can cash out rather than risk a late goal sinking your bet.

Bet Requests

Bet Requests have become increasingly popular in recent years and traditionally see a punter requesting a price on a bet via social media that a bookmaker will price up.

For example, team X to win the match, over 2.5 goals, and player y to score a goal.

These will then appear on the website, allowing the punter to place a bet and allowing other people to place a bet on it.

Exchange Betting

A betting exchange is a service that allows punters to wager against one another, with one acting, in theory, as a bookmaker and laying a bet.

The most notable example is Betfair, which is extremely popular with horse racing and football punters.

Betfair has grown into the largest betting exchange in the world, with some markets seeing over £10 million traded, with all winning bets, paying a commission to Betfair.

Betting companies provide a wide range of payment methods, allowing customers several options for funding their accounts.

Debit cards such as VISA and Mastercard are the most common method, but with the recent ban on credit card payments, bookmakers are coming up with more innovative solutions, which include e-wallets such as PayPal and Skill.

BOKU Betting has also recently increased in popularity, allowing you to make payments via mobile phone.

Remember, though - always check what specific payment methods are accepted before signing up for any new bookies.

Learn more about payment methods for UK punters below:

👉 BOKU
👉 PayPal
👉 Skrill
👉 VISA
👉 Mastercard

The top betting sites are at the forefront of new technology, and most now offer customers a free betting app.

Available on iOS and Android, they enable punters to place bets while on the move on a mobile device.

They can be quicker and easier to use than a mobile browser and provide an extra level of security, with many using face-id for access.

And some sites also offer exclusive bonuses and promotions specifically for mobile customers - something we always factor into our reviews of the best betting sites in the UK. 

For us to recommend a betting app, we expect an excellent user experience providing all aspects of account management and wagering available on the desktop site.

The Best Betting Apps 🥇

• Betway - Over 15,000 betting markets available and highly rated in the Apple App Store
• BetUK - Slick design and high bet limits
• Kwiff - A unique app-only sportsbook with superb bonuses
• Bet365 - Consistently ranks as one of the best betting apps with live-streaming
• Sportingbet - Easy to navigate with specific app promotions and extremely popular with Android users

Online betting is entirely legal in the UK as long as you are 18 years or over, and the good news is that there is no tax to be paid on any winnings.

So punters can access our recommended top betting sites to enjoy the complete betting experience with complete peace of mind.

If wagering with any new bookmakers, always ensure that they are fully licensed and regulated before signing up - a small number of online betting sites operate illegally from out with the UK.

The online betting industry in the UK is one of the safest and most trustworthy regarding regulation and customer support.

But below are the main questions customers need to ask before joining an online betting site.

BetonSports adheres to and follows the UKGC rules and regulations.

All Betting websites posted and reviewed by BetonSports are fully licensed & regulated by the UK Gambling Commission.

With all that’s been mentioned on our site regarding the benefits and trustworthiness of our bookmakers, the most critical factor is that they hold a valid and up-to-date license from the UKGC.

The UK Gambling commission’s primary purpose is to supply a safe, enjoyable and fully regulated sports betting environment to UK punters.